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Habito: Start-up is UKs first digital mortgage broker

Habito: Start-up is UKs first digital mortgage broker

Founded in 2015, Habito is an innovative startup in the mortgage industry who are utilising technology in their processes. The company, founded by Daniel Hegarty, claims to be the UK’s “first digital mortgage broker”. They allow home buyers a fully automated broker service ensuring that they provide complete transparency to their users, with simple honest interfacing to help you find the most suitable mortgage.

Applying for a mortgage can be stressful and take up a lot of your time, especially when you don’t know exactly what you’re doing. However with this fully automated mortgage service, Habito are allowing users to identify the best mortgage for themselves based on individual circumstances with their custom technology. Habito have over 70 years of mortgage and banking experience in house, with industry leading mortgage experts. However, their service, unlike many others, is free to use. 
Once their tech analyses mortgages from over 70 lenders, users are contacted by an employee who will help them during their entire process. This dedicated mortgage expert will guide home buyers to the perfect mortgage and will keep them updated on their application progress throughout the entire journey.

The company comes from humble beginnings, as the idea of Habito was coined after founder, Daniel, nearly lost his dream home due to a frustrating, time-consuming and outdated mortgage application process. This experience was enough to inspire Daniel to create Habito to allow home owners the ability to get the best mortgage without the jargon, misinformation or the hard sell.

The company has come a long way from their conception in 2015 and it is clear to see that they are still growing rapidly and making themselves known in this industry. 

Written by Samantha Mager

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