It's been a whirlwind week, but for some the action doesn't let up. Brand is as big a deal in sport as it is in any walk of life. The brains behind the big corporate ideas rarely have chance to switch off, as companies and teams look to build strong relationships.
In this digital age, the sky's the limit. No longer are sporting icons limited to sponsorship deals and the like; the PR opportunities are endless.
Just before the US Masters, Nike decided to put together a ‘welcome back’ video featuring Tiger Woods, an all-time great whose image has, shall we say, suffered in recent years. There was no attempt to cover up his past misdemeanours, but the message was to concentrate on the positives. Therefore, both brand and brand ambassador were shown in the best possible light in the build-up to one of the greatest tournaments on earth.
That most famous of football clubs, Real Madrid, are also getting in on the act with a little help from Samsung. A video content service has just been launched where fans can gain access to everything from the dressing room to press releases.
Despite their historic win in the Checkatrade Trophy final last weekend, there have been no such advances made towards Lincoln City. Keep plugging away, lads.
Written by Dan Green
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