The master of Pay Per Click, this role requires a delicate balance between informed and intuitive decisions to ensure that your marketing is ending up in all the right places.
A PPC executive is astute, making the right connections and spending the right amount of money to get your advert in front of your target audience.
While the days of walking around wearing a sandwich board are long gone, 5 years ago PPC was still a field where people took advantage of the need for online advertising experts, but failed to hire those who would truly understand their brand or the advertising market.
There used to be a stress for numerical understanding and while that is still important, current software is much more detailed and targeted, which enables it to do a lot of the calculations for you.
The field of PPC has grown to such an extent that executives are now involved in the creative stages of campaign planning, report directly to clients on the paid performance and need an excellent understanding of Google Adwords, Display and re-targeting.