It may be a new year, but digital is still evolving and getting bigger than ever! We predicted numerous digital trends to take place throughout 2018, such as Video and influencer marketing, voice technologies such as Amazon’s Alexa took centre stage, where opinions varied. In this article, we look at the Digital Marketing trends to keep an eye out for in 2019.
Artificial Intelligence has been the talk of the digital world for the last few years now, and with many claiming it will take over the world, it has slowly started to creep into everyday jobs. Many fear it could take over the world of work soon and who’s to say they’re wrong? AI certainly plays a part when it comes to consumer behaviour and search patterns. Customer’s behaviour and views on social media can help determine how they felt about a certain product, whilst applications like Facebook Messenger can help you optimize your customer service.
Did you encounter a chatbot in 2018? Chatbots were a massive success in 2018 and will continue to be a massive part of digital marketing in 2019. The AI technology uses instant messaging to communicate with its customers and many have found it very helpful. An estimated 1.4 billion customers interact with chatbot’s and 80% of businesses are planning to use chatbots by 2020. The world famous Uber uses chatbot technology to communicate with customers to help them hire a car.
Chatbots are easy to use and many feel comfortable communicate with them as they provide answers promptly, they can recall your entire buying history and most importantly for customers, never lose patience! Great, right?
As a customer, there is nothing better than receiving an email or a pop up with products you’re interested in and that all comes from personalisation. 2019 is a chance for digital marketers to personalise their marketing and 96% of customers believe that personalisation enhances the customer experience. Email marketing, in particular, should be adopting this approach. World famous companies such as Netflix and Amazon are taking this approach where when you log into your account, you are able to view your purchase and viewing history. As a result of that, you will receive emails and recommendations on products and shows you may be interested in.
Video Marketing was a big part of the marketing strategy for many brands in 2018 with 70% of consumers saying they shared a brand’s video. On top of that, 72% of businesses say that their videos have improved their conversation rate. Customers feel comfortable purchasing a product if there is a video behind it.
YouTube is not the only platform that you can share a video; social media platforms such as Twitter, Facebook, LinkedIn and Instagram have features where you can share a short video to promote your product or service. Live video has also become very popular with many businesses using it for events, interviews, and office life, how products are made and much more! 360 video has become an interesting concept some businesses have opted for which does provide a more interactive experience for the customer.
Social Messaging Apps
Many of us use social media nowadays to exchange emoji’s and funny videos, but as a business, you can certainly take advantage of how popular messaging apps are. 1.3 billion Monthly users are on Facebook Messenger, WhatsApp has 1.3 billion monthly active users and 55 billion messages are sent on Whatsapp each day!
With those statistics, it makes sense for companies to market their services across those platforms, so that way there is direct communication between the business and customer which could lead to better customer service.
These are just a few of the exciting digital marketing trends we can look out for in 2019, businesses are becoming more innovative in expanding their marketing strategies and it looks as if 2019 will be more exciting than ever! Let us know which trends you’re most excited to see!