Get the best out of your email campaign
Email Marketing is one of the most effective methods when it comes to reaching your target audience, bringing in new visitors and importantly: retaining the customers you already have. Although its effects can result in great success for your business, it can also be very frustrating if it is not having the desired effect.
We’ve all received emails which either we’re not interested in, or perhaps has ended up in our spam folder so we never actually end up reading it. There may be reasons as to why emails are not received or opened and we’re sure to do our very best to avoid such circumstances. We look at a few tips on how you can get the best out of your email campaigns.
Before you can send out a load of emails to recipients, it is a good idea to have a list of subscribers which it can be sent to. Your current list may be happy with the campaigns in which you’re sending, but in order to get new ones, it is a wise idea to have a ‘signup’ function where new visitors can request an email monthly or weekly, regarding the latest news on your business.
Encouraging a Response From Audience
This could also be seen as a key factor in a chosen subject line, which your audience will see first. By building content which will encourage users to reply, is key to building that relationship with the audience. It may help to target the content at a specific audience to increase the likelihood of a response, and having the correct tone will suggest the person behind the email genuinely cares about what they are putting out there. Personalisation has become very important in Marketing and that’s why. Make it appeal personally.
Keeping Emails Clean, Crisp and to The Point
Coming up with an eye-catching, engaging headline is almost the first step to having a successful campaign because you have made the user click. Keeping them interested in the email is another challenge. A few things to help your email be easy to read could be:
- Including bullet points to help people go through the content and take in the important points.
- Inserting one or two pictures. Images should illustrate your message rather than replace your content.
Adding Calls to Action
Most emails are sent for a purpose. It may be to advertise a certain service on the business website or to alert them of an important notice. To retain customers, it is always a good idea to keep them interactive. It could be worth adding in a button such as ‘find out more’ or ‘download now’. This is likely to give the user a reason to visit the website and stay interested.
Make Emails Mobile Friendly
66% of emails are opened up using a mobile phone or tablet. Many people find it convenient to be able to access and reply to emails using their handheld device. By optimizing your emails to be viewed on these devices, you’re taking a huge step to secure more clicks.
After an email has been sent, the next important step is to track how well the email did. How many were opened or left unopened? Was there a particular page on the website that had many visits after the email was sent out? By tracking all this information, it will give you a better idea and understanding of the content which interests the target audience and you will then be able to provide them more of that.
To have a successful email campaign is like a process and you’re bound to have a few fails here and there. However, it’s all about learning from the last campaign and improve based on what you have gathered. Get emailing!