McDonald’s ,like other fast food chains, had fallen silent over the last few months due to the health pandemic the UK continues to battle.
As a result, the majority of McDonalds restaurants were closed for a lengthy period as they assessed next steps. Recently, customers have been able to start ordering for delivery or popping into the restaurant for takeout meals only.
The fast food giant has recently announced their plans to return to the high street by launching their latest campaign entitled: “Return of The Mac”. ‘Welcome Back’, created by Leo Burnett London, shows people happily eating their McDonald’s with ‘return of the mac’ as background music, for the first time since reopenings began.
The campaign launched on the 17th of July and it hopes to bring customers back to the restaurant they love and hopefully get some ‘normality’ back into day-to-day life.
McDonald’s UK and Ireland vice-president of food and marketing, Michelle Graham-Clare, did not see such a change on the horizon as she explained: “Thinking back to the start of the year, we could never have imagined needing to close all our restaurants, switching off marketing and despite being the UK’s biggest restaurant company – falling briefly silent.
“Our return to national advertising, celebrates those rituals and moments our customers have spent the last four months telling us they’re missing. It is fantastic to be able to return with a knowing nod to the little ways our customers enjoy our food in different ways.”
For those of us who are eager to enjoy the McDonald’s menu with friends and family, this will come as welcome news. McDonald’s and fast food chains alike have noted the importance of marketing as they recover from closing their stores.
View their latest campaign on YouTube
Could 'junk food' be banned from supermarkets? Read