Candidates face a very competitive job market and the need to ‘stand out’ is even more apparent. During a tough 2020, the digital landscape has changed, with businesses opting or in fact being forced to take a digital approach. As candidates face increased competition to secure their position or begin their careers, employers are now seeking candidates with specific skill sets.
Whether you have some years’ experience under your belt or you’re only beginning your career, being up to date with the current and required digital skills will leave you in good stead; presenting you with opportunities.
As well as digital skills, companies are also looking for the correct interpersonal skills and qualities within a candidate. These skills include:
- Organisational skills
- The ability to collaborate
Programming and App Development
If you are a contractor, having a portfolio that contains previous work related to programming could aid your application, whilst demonstrating your talent. This will give you a good chance to land your ideal digital position.
Digital Project Management
Project management is a desired skill by tech companies, but it is also an important part in the development of digital products in a timely and cost-effective way. Some of the well-known digital project management tools include SCRUM and AGILE – being familiar and having an understanding of these tools will help your CV stand out.
As well as being able to utilise the necessary tools, you’ll also pick up interpersonal skills including effective team communication and collaboration skills, working with colleagues from different functions.
These tools include:
- Social Media Marketing
- Content Marketing
Digital Business Analysis
Digital Business Analysts help companies make the best decisions by bringing in an objective and independent mindset through a range of proven analysis to determine business investment. Digital Business Analysts have an important part to play because they are the centre of all the digital transformation projects within the business.
They will also research information related to their industry to better understand what's happening in their industry's market. If you possess the qualities that are needed, you will certainly be in-demand!
There are different types of digital designers, including:
- Graphic designers
- Web designers
- UX designers
Photo & Video Editing
Video content is on the rise and is an effective part of business content strategies. Video has evolved from just a form of entertainment, to a major social media driver. Most social media platforms now have a ‘story’ feature, allowing users to upload short video clips or imagery in succession.
Video is more appealing to millennials as a vast amount spend most of their time across social media channels. Being able to connect with consumers via video is a great way for consumers to see the brand on a more ‘personal’ level. By combining the emotional power of social video with the reach and of digital advertising, markets can tap into a growing market of engaged consumers.
There are various video software’s that can be used to create and edit video clips, including Adobe Premiere Pro, CyberLink Power Director and for Apple users, Apple iMovie.
Just like video, content that features imagery is also hugely popular in producing engaging content. Whether it be content that is viewed on the timeline or on the website, you’re able to reach your current and potentially new audience, from a different perspective. Like video software, there are also photo editing tools you can use to build your skills. Adobe Photoshop and Adobe Lightoom are amongst the most-used software’s.
For many hiring managers, content creation has become one of the leading skills when looking to engage with their audience's needs and boost overall engagement. A website or social media page is driven by its content and without it, customers have no way of understanding the benefits of a product or service.
Whether that is writing blog posts, producing videos, creating infographics or podcasting, content creation is an essential skill to add to your CV to make it stand out. Perhaps you may have hobbies outside of work that involve you producing content. You may have your own personal blog or you may be a freelance video creator or editor. By including these on your CV, this shows that you have a passion for content, whilst demonstrating your skillset.
The key thing about digital skills is that they can be used in any job role. If you possess one or perhaps a few of these skills, you become more versatile and the chances of securing a new position become more promising.