B2C Trends: Voice increasing conversions

Businesses that post content online will have a good idea of how well their content is performing with SEO analytics software. This will tell them how long people are spending on the website, which pages they’re visiting and conversions. Voice can also play a huge part in connecting consumers digitally. 

Voice technology has no doubt been a popular option for consumers in recent years, and that does not look like slowing down anytime soon. You are able to find voice assistants in homes, cars, appliances, mobile phones and now smart TV’s. 

More than half of UK internet households now own a voice assistant. According to consumer research from Ampere Analysis, 52% of internet households own a voice assistant device in the UK. 

These statistics show the influence voice assistants are having, as well as the great opportunity B2C companies have to reach more audiences, than they typically would with web and mobile. An opportunity arises to generate more personalised conversions with customers. 

As well as the impact of voice, other realms B2C companies can use to engage with customers include: 

  • Video 
  • Podcasts 
  • Tutorials 

All these alternatives are opportunities businesses will capitalise on to engage portions of their market, because of how well their personalities and messages connect with listeners. Making content “personalised” is the key to producing unique experience. 

Companies will be aiming for voice to not only be a channel which provides a unique consumer experience, but one which produces conversions. Measuring how buyers interact will be the first priority. By gathering the right data, businesses can optimise voice and continually improve their customer experience.