A digital marketing professional can benefit from various resources to gain the knowledge they need to stay one step ahead in their career; whilst also keeping up with the latest trends within the industry.
As well as online courses, events and tutorials, books are also a valuable resource that provide just as much information or if not, more information on digital marketing. Books are constantly being updated or recycled, however, there are a few which have remained relevant for decades, providing the fundamentals to strategies, growth mindset and psychology.
If you’re searching for a good digital marketing book, we’ll look at a few of the digital marketing books you can invest your time into.
Customers are the vocal point of any business; and understanding how to reach and engage with them is key. John Hall’s ‘Top of Mind’ book provides you with the guidance and answers you’re looking for when it comes to content to engage the audience.
John Hall looks at how consumer expectations have changed, and how to build long and trustworthy relationships with them. Making your message clear through content is the main message from John Hall. Begin engaging with your audience by picking up this book. Available at: Amazon and iBooks.
The use of analytics not only measures success as a marketer, but it also allows you to set targets. Not only is the e-book packed with a number of case studies on how companies use analytics to succeed; but there are also featured interviews with investors and founders to get an insight into how analytics play a part in not only startups, all companies succeeding.
Whilst you hear about colour schemes, logos and the visual aspect as the key to success in digital marketing, Donald Miller’s ‘Marketing Made Simple’ says otherwise. Donald Miller shares his easy to understand blueprint on how to increase sales, grow your mission and connect with potential customers.
Customer experience has become crucial, and in order to retain customers and clients, satisfaction is key. If you’re interested in the fundamentals of a successful engaging customer experience strategy, then this book is what you’re looking for! Digital Sense gains insight into how companies can better compete in the market by meeting customers where they are and engaging with them.
Do you have any recommendations you’d like us to know? Give us a shout!