The benefits of candidates having a wide network brings a range of benefits. However whilst the benefits of networking are often encouraged, the problem for many candidates is how to execute this – what does this involve? Where do these contacts come from? 

Networking is essentially relationship building – with not only your recruiter but fellow professionals in the same realm as yourself. 

Whilst networking in today’s terms will be considered your immediate LinkedIn connections, there are other ways in which you can expand your network, meet the right the right people and advance in your career.  

Begin with referrals 

Referrals are a good starting point when expanding your network. Family, friends or professional contacts are good people to ask when looking to target the people who it would be beneficial to be connected with. “Mutual contacts” give you a great chance of boosting your connections. 

Attend networking events

As well as taking advantage of the various benefits LinkedIn has to offer, another effective way to expand your network is to attend events and conferences. Various businesses and agencies hold networking events and this is a great way for you to meet fellow professionals, find out more about businesses and gain the experience of attending events. 

You can then connect with everyone you meet online. 

Get more active on LinkedIn 

LinkedIn has proved to be a major player when building a network. However, as well as connecting with professionals in your realm, there are also other steps candidates can take to grow their network and also be noticed by fellow professionals. 

These include joining groups on LinkedIn and interacting with other users. Polls are another way to drive engagement whilst voicing your opinion on certain subjects; and posting your work is an effective way to showcase your talents and knowledge. 

Pursue volunteering opportunities 

Volunteering may not be the first option for many, it is a valuable method of getting your name out there and gaining experience. By pursuing volunteering opportunities in the discipline of your choosing presents the opportunity to build stronger and deeper relationships in the long term. You may also establish relationships with professionals who are from a different background, so your network will not be limited to your career interests only. 

Update your LinkedIn profile 

Your LinkedIn profile is essentially your brand – a representation of you. Update your profile regularly, consider a customized banner to catch the attention of those who visit your profile. Content that will engage visitors and spark a conversation. It’s not just the visual aspect, but adding skills, experience and recommendations will attract potential employers. 

Think outside your industry 

Whilst you can grow your network effectively by connecting with those in the same industry, to really grow and expand communications, it’s a good idea to make connections outside of it.

It’s a very good way to learn about other fields expanding your knowledge beyond your profession; whilst providing advice and you can also share valuable information about your field. 

Summary 

Growing your professional network doesn’t happen overnight; there are a few tweaks and tricks you can apply to ensure you’re in touch with people who you can learn and benefit from during your career journey.