Workplaces are being transformed, and that’s not necessarily down to the emergence of a hybrid working schedule and the tools to match, but it’s also due to the rapid rise of Gen Z talent in the workplace. 

Whilst Gen Z live in an era where the capabilities and technology are at it’s highest, they also require certain needs to be able to be happy and productive within the workplace. Their hard skills are greatly valued and sought after, but the conversation regarding mental health and work-life balance is here to stay for the long term. 

When Gen Z talent are selecting a company to work for, as well as benefits and culture, company values are a very important factor in their consideration. As the job market becomes more competitive, Gen Z talent will not be afraid to walk away from companies don’t match their values or who cannot meet their expectations around how to work. As a result of this, employers are having to alter their approach when hiring potential Gen Z employees. 

According to 2020 statistics, Generation Z make up 19% of the UK population. They embrace inclusivity, sustainability and empathy. As a result of this, their offerings to businesses include unique skills and insights. They are changing the traditional workplace and the way we work. 

In a previous blog, we highlighted the importance of a benefits package. According to a survey by Workforce Institute, 30% of 16-25 year olds favour employee benefits – such as paid sick leave, competitive wages, and generous holiday allowances. In comparison, 11% of recipients prioritised benefits such as free snacks or gym access. This shows how much they value the importance a healthy work-life balance. 

Their day-to-day and social habits can also play a part in their work-life. According to GWI, 71% of podcast listeners are Gen Z/millennials. This could be a huge incentive for digital marketers to create content that Gen Z talent can get involved (maybe a podcast?) 

Remote working has come into play over the last couple of years, and despite it being an initial safety precaution for the spread of Covid-19, it has become an essential solution for work-life balance. Having said that, there is no right or wrong to how Gen Z talent prefer to work, different people prefer different working environments. 

A survey of nearly 50,000 16-24 year olds conducted by GWI revealed 63% said that learning new skills was important to them. This could be via structured learning programmes, online courses or mentoring in the workplace. As well as learning development, having clear goals or targets is also important to Gen Z. The same survey revealed one in four prefer managers to set clear goals up front, and one in five are motivated by a clear route to career advancement. 

Gen Z not only like to be heard, but they also listen. Understanding how to get the best of talent is the challenge employers face. Generation Z thrive in a supportive working environment, knowing their manager was on their side. As a result, talent retention could be higher for businesses. 76% want to work at a company alongside caring, friendly and socially conscious people; whereas 19% of Gen Z workers believe not having meaningful relationships with colleagues is a reason to quit.

Taking into account available research and various factors we have touched upon, leaders must incorporate transparent company values, work-life balance, wellness programs, and flexibility will grant Gen Z job satisfaction.