How Lloyds Came To The Aid Of Elderly Customers With Digital Training

As the UK fought the Covid-19 pandemic, service providers did their bit by ensuring consumers have everything they need to see them through that period.

While a business may not be going as usual for banks, the message they sent out was that they were and are ‘still there to help’. Elderly consumers are the most vulnerable at the moment, as although supermarkets, retailers and service providers are trying to operate as normal, the movement has been limited by the government. 

Lloyds Bank announced earlier in the year that they plan to provide 2000 customers over the age of 70 with digital skills training, a dedicated phone line and free tablets to help them carry out online banking activities. 

Although the services being provided are to help elderly customers who don’t have internet access, shop online and seek advice, those struggling with isolation can also use it to connect with family and friends. In early April, Lloyds launched their phone-line for those over-70 and NHS workers, while introducing restrictions on account access by third party members such as a hand-picked volunteer or friend. 

Fiona Cannon, sustainable business director, Lloyds Banking Group, says: “For many right now, staying connected and accessing vital services is difficult - and for those experiencing isolation, this also can have profound effects on their mental health. That’s why we believe offering practical and emotional support through initiatives such as these is so important in helping our vulnerable customers to feel more connected and in control.”

Lloyds is proof that although consumers, elderly in particular, that they are doing all they can to provide everyone with the support they need.