One of the big digital trends in the video has increased the activity online across various social media platforms. Companies have used video as part of their digital marketing strategies with high success, increasing brand awareness and attracting customers. The NHS decided to adopt a similar approach when it comes to interacting with their patients.
Video consultations are increasing by the day around the world; applications such as Skype and FaceTime have made it easy for us to have video consultations with friends, family and also having conference calls. NHS has recently started offering video consultations services to their patients around some parts of England.
There are a few benefits to conducting video consultations, and we’ll take a look at some:
Minimising the need to travel is probably one of the most convenient benefits of having a video consultation. Patients who perhaps are nervous about going to the hospital or have special needs when traveling due to a disability will find it easier to speak to a doctor remotely. Also, childcare responsibilities could prevent some from frequent hospital appointments.
Interaction with people could be a high risk, should a patient be carrying an infection. The best way to prevent this infection from spreading to others would be to not go to the hospital at all! By having a video call, this allows the medical professional and patient to discuss issues and possible solutions remotely.
This could possibly be an internal benefit for the NHS. By creating a network, allows medical professionals in the NHS to communicate on a platform. Nurses and doctors can share their own expertise while offering value to health and social care colleagues.
The NHS has done a phenomenal job in 2020, saving the lives and protecting the masses as we continue to battle Covid-19. 2021 could be the year when we see video be a bigger influence on NHS operations.