Identifying the most effective job boards for your organisation

In recent times, social media platforms have been an alternative solution for candidates as organisations opt for more creative ways to advertise their vacancies. 

Due to evolving networking platforms such as LinkedIn, typical job boards remain busy with recruiters and job seekers constantly on the lookout for new opportunities and talent. Candidates will be familiar with the popular job boards online such as Indeed, Reed, Total Jobs, and CV Library in addition to networks where vacancies are posted, but in regards to ogranisations that are hiring, how can they identify the best job boards for their business? 


Anlayse your hiring goals 


Depending on the type of organization you’re part of; whether a large corporation, SME, startup, or FMCG organisation, hiring goals may differ. Before any recruitment strategy, the first and most important step is to analyse your hiring goals, whether permanent or contract hires, to keep turnover low, or to implement a hybrid setup.  

Once you have established, this, you can think about your target audience – the type of candidates you want to attract. 


Compare and contrast the features of various job boards 


As we highlighted in the introduction, there are plenty of job boards to explore and see which ones suit your recruitment needs. Job boards may differ in terms of features and services they offer for both candidates and clients, but the goal is still the same and that is to attract suitable candidates. Before deciding to push behind one specific job board, it’s a good idea to look at the features and benefits each job board presents. 

Things you can look for include: 
 

  • The number of visitors and job seekers on each platform 
  • The cost and investment behind each platform; as well as the return on investment 
  • Employer branding and applicant tracking options


Test different job boards 


Despite having all the information and recommendations for the ‘perfect fit’, it’s always a good idea to see how each job board performs in practice. We recommend testing different job boards to see how they align with your hiring goals, and testing the features and
benefits of each in the process. Recruitment consultants can also provide suggestions and advice to clients for their recruitment needs. Finding past hiring data could be a very valuable insight that influences your decision to pursue a certain job boards. 


Gather feedback 


Feedback will be the most important factor when determining which job boards are the most effective. Your recruitment process is the perfect opportunity to do this, by asking candidates where they came across the job posting, whether that be directly from your organization or a recruitment agency. You can do this via regular feedback initiatives such as questionnaires and surveys, or during interviews. 


Are you hiring remotely? 


Hybrid working has become the norm in 2024, and due to the inclusion of hybrid setups, the recruitment process has seen changes over the last few years. Organisations with remote hiring needs will have to alter their search to specific job boards where they can find candidates who are looking for remote work. 


Partner with Blu Digital for advice and potential services 


Our recruitment consultants work across various job boards, as well as LinkedIn to provide our clients with the best talent in the market. Whether you’re looking for permanent or contract hires, we recruit people right from entry level up to senior management filling individual roles as they emerge due to team expansion or employee departures. We specialise in providing consultancy and managed service solutions for Technology, Digital & Business Intelligence projects. 

Find out more about our services here.