Netflix Becomes The UK's Top Brand
It’s safe to say that Netflix has become many people’s number one choice when it comes to watching movies, television shows and other forms of various entertainment.
Since its UK launch in January 2012, Netflix has grown each year, providing millions around the globe with hours of endless entertainment, featuring classic movies and well-known television programmes, as well as Netflix originals. Netflix has become popular due to its selection of content that caters to various markets and demographics.
Following the release of YouGov’s annual BrandIndex ‘Buzz’ rankings, Netflix surpassed Aldi as the UK’s most popular brand! The 2019 list saw Netflix top the charts with a score of 21.4, an increase of five points compared to their score in 2018, while Aldi only managed to increase its score by 1.1, seeing them with an overall score of 19.8 in second place. Lidl came in third place with a score of 15.1.
Other brands such as Greggs (7th place), Spotify (8th place) and Ikea (5th place) made the top ten rankings. All three brands increased places compared to 2018.
|
Position |
Brand |
Score |
Increase/Decrease |
|
1 |
Netflix |
21.4 |
+ 5 |
|
2 |
Aldi |
19.8 |
+1.1 |
|
3 |
Lidl |
15.1 |
+1.3 |
|
4 |
MoneySavingExpert.com |
14.9 |
+0.9 |
|
5 |
Ikea |
13.2 |
+0.9 |
|
6 |
Yorkshire Tea |
12.7 |
+2.4 |
|
7 |
Greggs |
11 |
+5.4 |
|
8 |
Spotify |
10.4 |
+2.6 |
|
9 |
BBC iPlayer |
10.4 |
-1.4 |
|
10 |
PayPal |
10.2 |
+1.1 |
YouGov’s head of data products, Amelia Brophy, was full of praise for Netflix’s rise to the top since their inclusion in the ranks in 2016: “Netflix only entered into the rankings in 2016 and has done well to be highly perceived by the public in such a short amount of time.
“2019 saw Netflix focus on developing and launching original content that caters to multiple markets and demographic groups. This appears to have been successful, rewarding them with multiple award nominations, including the Oscars, and ensuring the brand was talked about positively more than ever before.”
YouGov BrandIndex Buzz scores are usually calculated by asking members of the public if they’ve heard anything good or bad about a brand in the past fortnight. Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses. The ranking is calculated by using the average of these scores between 1 January and 31 December 2019.
