Personalisation in 2019 must be in the top three for digital marketers in terms of their Marketing strategy. Over the last few years, it has become a very important part of many organisations who look to capture and keep hold of their customers. E-commerce businesses have much success with this as keeping hold of your customers is of utmost importance.
Giving customers the best experience possible is very important because, without them, there is no business. The very best businesses have adopted this approach – such as Amazon and Netflix. It saves you as a customer so much time if the business you give your money to, take the time to give back to you. By that, through email marketing, business will recommend products and services to you based on your purchase history. Recruitment agencies and job boards have also taken this approach when it comes to finding the best role for their candidates.
There are many advantages to personalisation – a few of them are the following:
When you design content to a specific target audience based on their behaviour, or activity history, your message is much more persuasive. This is why personalised content makes people more likely to convert.
By designing content to a specific audience or individual needs, increases sales. The homepage is the first page your customers will see when they visit your website and helping them find what they want quickly based on their past purchases makes them more likely to purchase again.
One of the most effective personalisation tactics is product recommendations. People like to be shown products that fit with their personal preferences and are aligned with what they’ve purchased previously.
Personalisation can influence customers on what brand they would prefer to shop with. Research showed that 12% of online shoppers chose their favourite online retailer because of personalised offers.
Those are only a few of the benefits to having personalisation. It is one of the key digital marketing trends for 2019, and if you haven’t thought about including it in your strategy, we hope you do now!