Royal Mail’s digital stamps taking personalisation to a new level

Digital experiences are constantly evolving – fact. Whether it’s a shopping experience or the introduction of the Metaverse, the connection between the digital and physical world is heading in the direction of no return. Royal Mail’s introduction of digital stamps is another example of using digital to create a more personalised experience for mail recipients. 

Royal Mail announced their plans to add special barcodes to stamps, making it possible to watch messages and videos, as opposed to the previous method of reading off the card. This move follows a successful trial, opening up the door to digital greetings and messages for all occasions. 

There are a series of planned videos scheduled to be released in 2022, allowing customers sending stamped mail the ability to choose which one the recipient can see when they receive mail. 

Stamps which are barcoded will have a “digital twin” and the two will be connected by the Royal Mail app.

The barcodes match the stamp colour and sit alongside the main body of the stamp, separated by a simulated perforation line. These barcodes will be available on “definitive” stamps – featuring the picture of the Queen. 

The Royal Mail chief commercial officer, Nick Landon, believes the introduction of digital stamps “allows us to connect the physical letter with the digital world and opens up the possibilities for a range of new innovative services in future.”