Snapchat shared a new report on the latest consumer travel trends, highlighting how Snapchat ads can assist travel organisations in connecting with consumers during the summer months where travel activity is particularly high. 

Some of the key statistical insights include: 
 

79% of consumers say virtual tours make it easier to explore destinations they may not have considered 

73% of consumers use visual search features to find similar destinations to what they like or have previously visited 

68% of consumers say virtual assistants or chatbots help them find and discover new travel destinations that may match their taste 

63% of consumers use AR (Augmented Reality) to preview destinations or accommodation 

Speaking on the impact AI is having on consumers’ travel preferences, Snap said: “Visual/voice search and AI-powered personalized recommendations can supercharge discovery of new destinations. 67% of respondents said that AI-enabled tech is ‘more accurately learning my preferences for travel.’ Virtual tours, AI reviews, and virtual assistants also allow consumers to easily evaluate and choose options that are personalized for their needs. Additionally, AR on Snapchat turns travel shopping into a fun experience, as stated by 67% of Snapchatters.”

The introduction of technologies such as the metaverse and Augmented Reality experiences have made purchasing decision somewhat simpler for many consumers, as they are able to preview first-hand what their decision may look like in reality. 

Data from the research also shows that 73% of travelers first learn about new travel ideas on social platforms, while Snapchat users in particular are 3.1x more likely to make travel-related purchases via links sent by friends and family. Key statistics include: 
 

77% of consumers say travel reviews on social media make travel booking more convenient

74% of consumers say social media platforms help them identify the best deals and promotions for travel products 

70% of consumers engage directly with brands on social media to get more information 

66% of consumers post to get opinions from their social media community 
 

AI is reshaping the way consumers shop by making the experience more personalised, efficient, and engaging. Through tools like visual and voice search, AI helps users discover new products and services that align with their preferences. 

Personalised recommendations are becoming more accurate, making it easier for consumers to find what they’re looking for without extensive searching. Emerging and popular features such as virtual tours, smart reviews, and digital assistants streamline the decision-making process by providing tailored information. In addition to features, interactive technologies such as Augmented Reality are turning shopping into a more immersive and enjoyable experience. 

Thanks to the rise of social commerce, consumers are also increasingly turning towards social media in search for recommendations and reviews. Snapchat’s report not only highlights the major impact AI is having on the travel industry, but the impact it is having on general purchasing decisions.