Supermarkets have been told by the government that they could be banned advertising junk food promotions and stopped from placing chocolate and sweets at the end of their aisle’s in a new bid to tackle obesity in the UK.
The Times said that deals such as a buy one get one free on certain foods were likely to be banned also; with plans to release details on that during the summer. Those who are tempted to purchase sugary treats as they queue waiting to check-out could be dealt a helping hand as part of the plans is to stop putting junk food near the tills.
Supermarkets had already begun taking action as Tesco, Lidl and Aldi removed the so called ‘guilt-aisle’s’. It’s not only supermarket treats that are under threat, but also takeaways. Also under consideration is making calorie counts on restaurant and takeaway menus mandatory. Chancellor, Rishi Sunak, announced plans to provide up-to £10 discounts on restaurant meals as part of the governments Eat out to help out’ scheme in the summer.
This move was heavily criticised by obesity campaigns. Action on Salt and Sugar campaign director Katharine Jenner was very vocal on the government’s proposal – calling it ‘short sighted’.
Jenner says: “While we appreciate the urgent need to revive the flailing economy, and sympathise with the hospitality sector for what has undoubtedly been a difficult time, this should not be done at the expense of our health.
“We have all faced several months of lockdown, and undoubtedly taste buds and eating behaviours will have changed during this time. We hope the hospitality sector will use this opportunity to provide healthier food to their customers.”