When applying for a new role, your CV is important because it essentially represents you and your career this far. Your potential future employer or recruiter can get a good grasp of your experience, skillset, and accolades. However, even with a CV, it may not always be clear to demonstrate your skills first hand; that’s where a portfolio comes in.
A portfolio is a collection of your work or achievements based on the type of position you’re applying for. If you were applying for a content-focused position, producing a collection of your finest content piece or pieces would help your future employer further understand and appreciate your skills. It also gives you, the candidate, and a chance to talk through your work. Your portfolio should demonstrate your knowledge of the industry as well as showcase your talents and achievements.
Having an online portfolio could also be an alternative option.By obtaining an online portfolio, it could be seen as a more ‘professional’ way to showcase your work. Displaying your portfolio online could certainly boost the creativity users will experience upon visiting your website. Some suggested resources which could be used are WordPress, Weebly, Wix, and Brand-Yourself, to name a few. By showcasing your skills and achievements online, anyone who visits your website may be able to grasp your personality based on the layout you choose and your style of copywriting.
As well as being creative, an online portfolio will also boost your online presence and visibility.SEO plays a key part. If a potential employer was to Google your name, your professional portfolio could be one of the first results which are shown. As we’ve mentioned, a CV is vital when applying for your next role, however, including a link to your portfolio could separate you from the rest. Seeing you’ve taken the time to build a website featuring work samples, recommendations, previous presentations and more will be a killer first impression.
One of the key benefits to a portfolio is you can add, edit and remove content when you please. The resources we’ve suggested in an earlier section of our article will make it easy for you to create and add to your portfolio.