The Metaverse has been one of the most intriguing digital trends in the last few years, and whilst it is creating opportunities for ustomers and employees across major industries, it is also reshaping them in the long run.
Whilst there has been debate about the valuable input of human influence in processing, the use of AR (Augmented Reality), AI (Artificial Intelligence) and VR (Virtual Reality), has no doubt allowed businesses to simplify processes and decision-making. It’s possible the UK could see virtual experiences come into play in addition to the number of current existing innovations and play a part in a number of industries.
Banks have made major strides to ensure customers are closer to their finances by building digital apps; allowing customers to manage their money at any time. The banking sector has taken advantage of the metaverse by limiting the amount of human supervision, and implementing data-driven interactive self-help.
This allowed human workers to focus on customer relationships, whilst automation carries out most of the transactions.
The design industry is perhaps one of the frontrunners when it comes to integrating technologies such as Augmented Reality. The use of AR allows manufacturers to evaluate designs and presentations with a real-life view. Not only does the metaverse experience aid designers, but it also allows customers to view designs or items in their home, and make adjustments accordingly.
The metaverse in healthcare is expected to provide better surgical precision, opening new channels of treatment and lowering costs.
VR and AR tech with the support of haptics sensors enables healthcare providers to improve the health functions of their patients in relation to various practices, which include: cognitive therapy, support groups, psychiatric evaluations, rehabilitation, and even physical therapy. New technologies set to emerge within the metaverse are predicted to help with complicated medical procedures and help to ensure a better patient experience.
One of the top Ecommerce trends at the moment is the rise of the metaverse. Retail and fashion is a particularly interesting industry when it comes to the influence of the metaverse. We have already seen AR (Augmented Reality) play a key role in the transformation of the customer experience, with Amazon’s ‘Try Before You Buy’.
In addition to AR, companies are looking to use VR, Personalisation and AI to create unique shopping experiences.
Gucci partnered with Roblox’s during the height of the pandemic to create a virtual Gucci garden, a virtual version of the actual Gucci garden in Florence. This allowed users to try and even purchase virtual items.
Thanks to digitalisation, the possibility of self-driving cars is almost a reality. The auto industry has adapted well to digital input, allowing customers to visit virtual realty showroom and interact with cars on display in the metaverse. They can also take a virtual test-drive with the vehicle of their choice. It’s almost like playing your favourite driving game at the arcade.