Video content is becoming more and more popular across many platforms. Online streaming platforms are becoming the go-to for many of us, in place of traditional television. Video content is one of the social media trends that is set to have a great impact on the word of digital marketing, and it shows no signs of slowing down. 
More and more brands are making their content more engaging, as well as eye-catching. Being able to connect with your target audience, using video, is an invaluable tool. Although content such as written and infographics are proven to draw in more of your audience, recent research has shown that 50% of consumers would like to see video content from brands, rather than another type of content. 

A tool such as Instagram stories enables any brand to create quick, fun and engaging video stories with their audience. You may not always have time to create a fancy YouTube video, but using tools such as Snapchat and Instagram will be highly beneficial, seeing that is where most of us spend our social media hours. For older platforms such as Facebook, research has shown that video posts have 135% greater organic reach than photos posts. What helps is that once the consumers have finished watching the video, they can provide a ‘reaction’ such as emojis and they can post comments in real time. 

Being able to adapt to the world of marketing is key. Most of the social media activity taking place is via a handheld device, such as a mobile phone. 92% of mobile video consumers share videos with others. Another creative way in which some brands in particular sports brands have taken advantage of video is the way they will introduce a new signing at a football club. A video package introducing some big news looks more authentic and can also be used beyond the traditional Facebook or Twitter post, which goes back to our point of Instagram stories.

Another reason why video is becoming very popular is the ease in which it is to film. However, ensuring your production levels are at its finest, will bring a good quality of content to your audience.