Digital innovations are increasingly not only becoming part of the social media landscape, but they’re transforming experiences indefinitely. It’s safe to say that 2022 saw the days of social media platforms only being a platform to ‘connect’ disappear for good.
With the integration of eCommerce into social media, influencer’s playing a key role across the likes of TikTok and virtual experiences becoming more mainstream, 2023 is the year we expect to see social media completely transform forever.
Social Commerce – In recent years, social media has become an alternative shopping hub for customers. With interactive Instagram and TikTok posts, customers are able to now purchase their favourite items within the respective apps – these are called shoppable posts. This is when advertised products on the timeline display the product name and price, users can then click the post and complete the purchase.
TikTok Advertising – TikTok has arguably been the most engaging and popular social media platform in 2022. That is showing no signs of slowing down. With the endless creative possibilities, the platform poses to users, we expect brands and influencers alike to continue to advertise their services and products in a creative manner during 2023.
Livestream shopping – As shopping avenues continue to open up across social media platforms, and brands look to be digitally innovative, Livestream shopping will be a key trend in 2023. Some of the other live shopping trends to make noise in 2023 include AR and VR shopping, Product Launches, and one-to-one shopping experiences.
3D Worlds – One of the effective ways tech is integrating with social media is by offering unique experiences. With emerging innovations such as the metaverse, users are able to enter virtual 3D worlds and interact with each other.
Augmented Reality Experiences – AR lies between the virtual and real world. One of the reasons why this technology is gaining popularity is that it perfectly aligns virtual elements brought into the real world; providing an immersive experience to the user.
Influencer Marketing – Influencer’s presence on social media has been and will continue to be a key factor in customer buying decisions. 60% of UK millennial consumers have bought something recommended by an influencer they follow. Currently, 38% of brands allocate 10%–20% of their marketing budgets to influencers. We expect this figure to grow in 2023.