As the method of creating, building and maintaining a website is becoming convenient for the common user, the element of user experience can be somewhat overlooked.
UX design certainly matters, and by giving it the attention it requires can save time, money and stress in the long run. Major companies are beginning to value the various aspects of UX design; and are not only ensuring their website looks great, but is also clear and meets users’ needs.
We’ve gathered a few UX design statistics that you may not have known.
Assuming that user experience testing would be high at the priority list for many companies, it’s surprising that only half of companies conduct user testing. Regular user testing helps correct any issues and help push businesses ahead of their competitors.
It’s much more beneficial to have developers working on the existing or future elements of a website, rather than working on issues which could have been avoided from the start. Considering developers spend half of their time working on issues, this another reason why user testing and planning ahead is important.
Sliders has been one of the more popular elements to feature on a website; however in recent time, engagement levels with this feature have dropped. Elements such as videos and infinite scrolling are considered as more effective ways to engage a user on a website.
In the first quarter of 2021, mobile devices (excluding tablets) generated 54.8 percent of global website traffic (statista), so it’s vital a website accommodates those on mobile devices. If aspects such as dimension are not adjusted accordingly, this will pose a real issue to users, which in result, will leave them less engaged.
This is a great example of a well-studied user experience design. As a result of a well-designed user interface by McAfee, this saved stress in the long run, ensuring customers needs were met – producing great results.
The impact of a well-designed user interface cannot be underestimated. Some will have experienced the results of a well-constructed strategy whilst others may be ruing earlier mistakes. A first impression is key – will consumers stay or go?
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