Voice search technology is becoming the norm for many of us, and with the technology we use today, it’s exciting to see how much more it can expand. 

User journeys are very important for bringing in new customers, as well as holding onto the current ones. There are various technologies that have been introduced over the last few years to enable us to use the internet, not just by typing, but with voice-command. Apple’s iPhone is a classic example. When Siri was first introduced, not many users knew what or how it would be used; but fast forward nine years, and it’s a very popular method of interacting with the iPhone. 

Amazon’s Alexa is another technology tool that has assisted users with handling day to day tasks. If you’re new to an area and you are looking for the nearest restaurant or shopping centre, Siri or Google Assistant is right there on call! 

“Hey Siri, where’s the nearest tube station?”
“Hey Google, where’s the nearest Chinese restaurant?” 

According to statistics, more and more people are using voice-assistant equipped gadgets such as smartphone apps and digital assistants like Amazon Alexa and Microsoft Cortana. We all have those days where we feel like typing is a hassle (especially with your bare hands in the freezing snow) and according to Google, 20% of all searches via a mobile device are now made using voice search and it has been widely speculated for a few years now, that almost half (50%) of all searches were predicted to be made using voice search in 2020. 

In the ever-evolving world of digital marketing, marketers will have to look at ways to adapt their SEO strategies in order to optimise voice search. With the way things are going, it’s clear voice will shape the future of SEO. 

Many have suggested that not only will voice be used with asking questions, but it could also be used to book appointments and arrange events. Artificial Intelligence is providing us with an exciting future.