CRM Campaign Manager

  • CRM
  • West Midlands
  • up to £45k
  • permanent

CRM Campaign Manager 

Are you looking to make the next steps within your CRM Journey? My client is looking for a CRM campaign manager.

As the CRM Campaign Manager, you will drive the delivery of best-in-class customer engagement programs to retain existing customers, increase brand loyalty and grow customer lifetime value. You will be responsible for managing day-to-day brand email program, where no two campaigns are the same, you can expect a fast-paced, creative and commercial environment where you can make a real impact for both the business and millions of my client’s customers. You will manage two CRM specialists and sit within the wider CRM and customer data team. You will be able to own the CRM communication plan, working alongside brand marketing teams to ensure they have the best campaigns in place to drive incremental transactions, email/app engagement and retention.

You will be expected to manage all day-to-day CRM operations and ensure all communications have engaging, dynamic content and effective responsive designs, informed by customer insight across multiple brands and formats. You will need to be abl to build and plan effective test & learn strategies to gain more campaign response insight, and continuously improve communications and ensure these are fully compliant with GDPR/PECR.

My client wants someone who is a CRM campaign expert. They are looking for someone who is a confident facilitator and stakeholder manager. It is vital you have prior experience in delivering high volume of CRM campaigns and experience working in multi-brand businesses. My client wants you to have experience with managing external/3rd party suppliers and strong campaign operations and scheduling experience.