CRM Manager - Sports
My client is a household name in Sports Fashion, this industry leading retailer is looking for a brand-new CRM Manager to join their internal team. They operate an extremely flexible model of working allowing their employees to come into their London office on a hybrid model of working from home.
You will both develop and drive the CRM and email strategy to support customer acquisition, retention/reactivation, improving conversion, building customer engagement, lifetime value and supporting our business KPIs. You will be managing planning, developing, and implementing CRM campaigns. You will work closely with the Brand Marketing and Growth team to ensure brand email communications are aligned with other marketing channels.
You will have experience working in a successful CRM team with an ability to collect and analyse data. It is preferable to come from a B2C background with knowledge of excel and Google analytics.