European Senior Media Analytics and Effectiveness Manager
Watford

Are you looking for a new role? Are you ready to make the next steps in your career? My client is looking for a European Senior Media Analytics and Effectiveness Manager to join their team based just outside of London.

My client is looking for someone to join the business to drive efficiency and effectiveness to support my client’s objectives and KPIs across all media channels. 

The role has a particular focus on campaign tag management across multiple markets, tagging and tracking of assets across Europe as well as the development and delivery of optimisations to improve the measurement, attribution, and performance of omnichannel media plans. Day to day you will be a source of media analytics expertise, actively researching and embedding innovations within paid media, data, and technology. 

You will be supporting GA4 migration; audit analytics usage and metrics, including objects, tags, and reporting elements while developing custom analytics JavaScript to create events and triggers in Google Tag Manager. You will be regularly ensuring the integrity and accuracy of my client's tagging environment, leading on up-to-date tagging & tracking specifications, SDRs, quality assurance, implementation, and fixes, as well as digital layer configuration and validation

My clients requires you to have had hands-on experience of being responsible for tag management in their current role or previous roles within the last 2 years. You must have an in-depth knowledge of data privacy, analytics, consent management and have experience in media/digital/ecommerce analytic. Please apply below or contact me directly at Lewis.Parkinson@blu-digital.co.uk