Head of Acquisition Marketing

  • Digital Marketing
  • London
  • from £75k to £120k
  • permanent

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Head of Acquisition Marketing

My client is a global homeware brand looking to build a team here in the UK. They are based in the US (LA) offering a hybrid model working model. They have an innovative product, truly original to the market offering their consumers a truly unique solution, saving them time and money and ultimately making everyday life easier. They are looking for a Head of Aquisition MarketingĀ to start their team here in the UK for the first time ever!

You will be responsible for acquisition targets that are integral to business success, ensuring these are measurable against predicted customer lifetime value. You will help to create channel specific strategies across paid social, SEO, affiliates, paid search, display, and retargeting. You will be responsible for the continual optimisation of all acquisition channels, conversion rates, daily monitoring, and spend, adjusting accordingly. You work closely with both the LA team and the GM, working alongside the marketing analyst, data teams to create and launch projects. You will be looking for opportunities for growth using digital marketing channels to create new audiences.

You need to be a creative, analytical and data driven leader. You will need an ability to build and manage a team including coaching, setting objectives, and keeping them challenged and motivated with a proven track record. You will need to be motivated in a fast-paced environment with the ability to thrive under pressure.