Marketing Data Analyst

  • Analytics
  • London
  • £40,000
  • permanent

Marketing Data Analyst

Are you looking for a new role? Are you looking to further your Marketing Analyst career?
My client is looking for a Marketing Data Analyst to join their team in Brentford. In this role, you will be responsible for supporting the decision-making based on data analysis and the development of media performance insights from the various data assets. Day to day you will be working with the business to define specific requirements for measurement approach and data analysis. You will be using statistical techniques to analyse the data and develop business insights that drive future strategic media decisions while being able to analyse the customer funnel and make product enhancement recommendations based on data. You will be expected to design and support implementation of incrementality tests to understand the contribution of tested marketing activity to a wider marketing mix. You will also be preparing and presenting business-focused reviews based on full data analysis and interpretation along with recommendations and proposed actions.
To apply for this role you must have prior experience with in-platform attribution solutions within Power Bi, Google Analytics, Adobe, Medallia, Webtrends,, Learnworlds. You must have a good understanding of statistical techniques and data modelling (e.g. regression, covariance analysis, inferential, predictive). You will need to have a good understanding of the media industry including display programmatic, paid social, online video, affiliate, and paid search. Python experience is a must.
Please apply below or contact me –