Marketing Manager (12months) - Beauty
North West London
I'm working exclusively with an amazing beauty scale-up on a meteoric growth trajectory to find them a Marketing Manager to develop the trade marketing strategy.
In this role, you will be responsible for developing channel-specific marketing plans and promotional activities for the EMEA region, collaborating closely with the sales team. You will create partner-specific marketing programs, work with the direct-to-consumer department to enhance customer loyalty and acquisition efforts, and monitor the effectiveness of marketing initiatives to optimize future results. Additionally, you will plan and execute trade promotions and incentive programs, analyse their effectiveness, manage the budget efficiently, and provide valuable insights to internal stakeholders. Your responsibilities will also include ensuring high-quality point-of-sale materials and coordinating promotional activities in retail channels, all while adhering to brand guidelines and maximizing product placement.
The ideal candidate should have expertise in B2B trade marketing, brand marketing, or related fields within the skincare, beauty, or cosmetics industry. They must possess a deep understanding of trade marketing principles and demonstrate a track record of developing and executing successful marketing programs, with a focus on tracking campaigns and ROI. Exceptional communication and interpersonal skills, proficiency in marketing software, and strong analytical abilities are crucial for building and maintaining partner relationships and making data-driven decisions.