PPC Specialist - FTSE 250
London 

My Client is an FTSE 250 Company and a world-class specialist platform and information provider based in London, which has an exciting opportunity for an experienced PPC Specialist to join their growing team.

You will execute day-to-day tasks relating to Paid Media across multiple brands and channels and contribute to the preparation of detailed periodic reports. You will identify and implement top level opportunities to help grow Paid Media Performance and collaborate with other Digital Marketing teams to keep the channel in sync with the overall strategy. You will keep abreast of industry trends and best practices in order to proactively recommend and implement changes/tests/updates to campaigns on a regular basis.

I’m looking to speak to people who can create a paid media campaign from scratch including keyword planning, ad suggestions, technical suggestions and follow ups. You will have a strong understanding of the B2B industry and related KPIs, a good understanding of tracking and data technologies and experience in data analysis and reporting which is essential for this role. A familiarity with CRM Systems is a plus and previous experience liaising with none experts to make paid media complexity easy to understand for anyone.