4 Staff retention strategies to keep your best digital talent

Whilst the digital industry is a fast-moving one and change in staff is expected, a report by Work Institute, revealed that 35% of employees may leave their jobs in 2023. Now, whilst there are various reasons for an employees’ decision to leave a company, employers must examine their staff retention strategies to minimise the chances of this happening. 

The introduction of remote and hybrid working has opened up the possibilities for employees to meet potential employers who match their needs. However, according to data from Statista, 25% of UK marketers think that working from home interferes with their personal lives. That’s where a positive strategy becomes a vital component. A digital workplace has it’s perks when aiming employee retention. 

Employee recognition and open feedback are all valuable techniques you can use to boost retention efforts. 


Create a unique onboarding experience 


By creating a unique onboarding experience, this makes employees feel comfortable and at home right from the beginning. By providing them with all the tools and information they need at the beginning of their journey, this gives them the best chance of reaching the productivity levels of existing employees. 

A productive employee is a happy one. As well as educating them about the business and their responsibilities, suggest new ways for them to get-to-know their new co-workers, with social activities enhancing the bonding process. A mentor may also be a good way to help new hires get answers to any queries or worries they may have. 

Now digital has enabled a new way of working, it’s important that remote workers also experience the same quality of onboarding. 


Recruit the right employees 


Often, one of the main reasons why the staff turnover is high is because the talent which is recruited doesn’t fit the working culture. It’s important for both the recruit and company to emphasise the working culture they are looking for and the culture in place, respectively. What are the benefits in place? Are there initiatives and rewards? Is there regular training? Do you implement hybrid working? What does the progression ladder look like? Are there Friday treats? The littlest implementations can make a huge difference. Think about the work environment you want to create and the type of talent that will fit that. 


Build strong employee engagement 


One of the key factors of driving engagement in the workplace is managers helping with career development. According to Qualtrics, the employee engagement rate in the UK is at 50%. Statistics published by Statista in 2019 revealed that, 73% of UK employees were happy with their work. 

Having a team full of engaged and motivated employees increases the chances of company success. On the flip side, un-motivated and disengaged employees are likely to have a negative effect on the rest of the employees, causing a loss in productivity. Employees must feel like their voice is being heard. Whether that is to do with the direction of the company, implementations or feedback, acting on this, is likely to retain employees. 

One of the most effective ways to gain feedback from employees is to conduct surveys. This will provide insight into how employees feel about their role, team, the business and manager. 

The best way to implement the most effective employee engagement solutions is to analyse the current challenges which exist, and creating an action plan to tackle it. 


Introduce winning incentives


Incentives are one of the most effective ways of motivating the work force and rewarding them for their efforts. Incentives can be offered in different forms, they must be realistic and appropriate. The benefits package of a position can often sway talent towards or away from a position. Bonus packages are always appreciated. There are also other incentives which will keep employees healthy and happy. These include gym memberships and cycle-to-work schemes can help employees unwind and take care of themselves.