Some of the major brands around the globe began utilising various AI tools to boost their marketing efforts and gain a competitive advantage in 2023, and we don't expect to see that slow down in 2024. 

Although AI software's improving the recruitment and onboarding processes of businesses, it's impossible to overlook the powerful effect they can have on your marketing efforts. From analysing data trends to finding information about your competitors, there's a lot of information to digest, but AI can simplify the process greatly. Most data manipulation tools now use the power of machine learning and automation to achieve impressive results at scale. 

Let’s look at a few of the AI tools that will boost your marketing efforts in 2024.

Jasper AI (Copywriting) 

Jasper AI is considered one of the most effective AI-powered systems for copywriters. Initially named Jarvis, their AI was playfully inspired by Tony Stark's (also known as Iron Man) virtual assistant. Consequently, Jasper emerged as its new identity. Like the ChatGPT for copywriters, Jasper can assist in writing copy for different types of content for your marketing. Whether that be for email campaigns, product descriptions for ecommerce products, blog posts, or landing page copy, Jasper can do it all.

Zapier (Automating tasks)

Zapier is a life-saver for large marketing teams taking part in extensive projects. Those who use Zapier can benefit from established connections and automated marketing processes across numerous systems, leading to time savings, enhanced efficiency, decreased task repetition and importantly, cost reduction. Users can build customised workflows to link actions in one system to automated processes in one or more others. The salient data is pulled from the right place each time. Oh, and there’s a Zapier University for training too! 

FullStory (Digital experiences)

FullStroy tracks the entire path of a website visitor, starting from their initial arrival to either conversion or exit. They emphasize the valuable insight gained from users' unpredictable actions, which often cannot be foreseen in advance.

To enable this, Fullstory utilises AI technology to meticulously track every cursor movement, click, and page visit throughout a visitor's journey, forming a comprehensive "story" of their interaction. These individual stories can then be analysed alongside thousands of others to extract valuable insights. FullStory harnesses the processing power and scalability of AI automation enables the rapid identification of opportunities and errors far beyond the capabilities of a human.

One of the main benefits of FullStory is it helps organisations save money, retain customers and improve the UX on their websites. 

Surfer (SEO) 

Surfer SEO is a content optimisation tool helping businesses create copy for ranking on search engines. Surfer assesses and scores your content according to its keyword density, readability, length, use of headers, and other aspects that push content up the rankings.

Integrations are available with various content marketing tools such as Jasper, WordPress, Google Docs, and many others. Surfer SEO pledges to enhance your organic growth metrics for Google search, including satisfied and trusted clients such as FedEx, Shopify, Qantas, and Viacom.

PhotoRoom (Photo editing) 

Designers, this one is for you! PhotoRoom selectively removes the background of any photo, This specialist design tool uses AI and machine learning to identify the subject of a portrait and separate it from the background. You can also drop in a coloured background of your choice. It’s a blessing for anyone tasked with creating a “meet the team” page.

With imagery and video being prominent on social media timelines, PhotoRoom could turn out to be the perfect tool to help marketers create unique imagery that makes scrollers stop for a second. 
 

If you liked this blog, read: AI Marketing tools your business should try