What's the current state of digital in 2023? 

Well, the first half of 2023 has seen much activity in the digital industry; with plans to increase spending as well as concerns over the current digital skills gap. 

Key findings include: 

• British online retailers increased spending by 43% in Q1 2023 (Retail Times) 
• In the UK alone, Google has a market share of 86.31% (Statista) 
• 69% of leaders say their organisation suffers from a digital skills gap (Microsoft)
• In Q1 2023, UK companies placed 53% of their ad spend on Facebook (Retail Times)
• UK businesses faced an average of one cyber attack every minute in the first three months of 2023 (Beaming)
   

Among the key trends to keep an eye out for in 2023, Extended Reality (XR) is set to gain more momentum, there will be more emphasis on cybersecurity as digital threats increase, and companies will continue to leverage user data and AI algorithms to provide tailored content, products, and services. 

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