As 2021 approaches, it’s that time where we begin to look at the digital trends that are set to reshape the world of digital! As digital constantly evolves and influences our way of living, it’s important to know which trends will continue to make an impact and the emerging trends that are set to make change in your digital careers. 

Some of the trends we expect to see in 2021 include: 

Chatbots – 47% of organisations will be expected to implement chatbots for customer support and 40% are expected to adopt virtual assistants. Will Chatbot interaction become the norm going forward? 

Virtual Reality – According to futurist, virtual reality is set to become completely realistic by 2030, with most people spending a significant amount of time in virtual spaces. VR headsets could be an essential purchase in the next few years! 

Voice Search Elevation – An increasing amount of users are opting for voice search and that won’t be slowing down in 2021. It is predicted that by 2021, 70% of searches will be done with voice search. 

Programmatic Advertising - The introduction of programmatic advertising has changed digital advertising; using artificial intelligence to be able to automate ad purchases and target specific audiences. We expect to see this a lot more in 2021. 

There are a host of digital trends to get you excited and keep you intrigued during the New Year – download your guide on ‘Digital Trends For 2021’ today! 

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